Saturday 18 January 2014

Grelox - The Logo

I both like and hate designing logos. The end result can be quite rewarding, but too often you spend hours just scrolling through pages of fonts looking for something that jumps out at you. Which is what happened with Grelox, and by the end I was bored and no nearer to discovering that truly perfect font.

So I gave up and decided to draw it out manually. In my head I wanted the logo to harken back to the 80s, much as the game itself does. I had a look at some Heavy Metal album covers for inspiration and also always had something like Robocop on my mind, as I love that classic look. So, not being too skilled at curves, I drew out some straight edged lettering in Illustrator, then took it into Photoshop for some time consuming work, all to make it look intentionally dated.

What I ended up with was a nice bevelled logo that looked straight out of a 1980's Spectrum game advert. And with some consultation with Andrew on colour variations, we finally settled on the deep purple and pink, matching our main character's outfit perfectly.

So here it is:

And you can see a bigger version on the Grelox page on Aetherbyte HERE where I think it looks a bit nicer.

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